True Digital Engagement; a vision for the future of the marketing and advertising industry

Network Outputs - Digital Business

Meeting Details

Host: KnowledgeBrief

Venue:Apple (UK)Limited, One Hanover Street, London W1S

Theme: True Digital engagement; a vision for the future of the marketing and advertising industry

Guest Speaker: Todd Tran, iAd General Manager, EMEA, Apple

Members at this innovation lunch discussed:

1. What alternative scenarios can we envisage for the future of marketing and advertising?
2. What are the barriers and enablers to achieving your preferred vision? What needs to change?
3. Which changes do we need to make now, and which to prepare for in the medium term?

Meeting Agenda:True Digital engagement; a vision for the future of the marketing and advertising industry

08:45 Arrival and Networking

09:00 Welcome, and round-table of introductions introductions Matthew Wolstenholme, Director, KnowledgeBrief

09:15 True Digital Engagement; a vision for the future of the marketing and advertising industry
Todd Tran, iAd General Manager, EMEA, Apple

Online marketing saw huge growth in 2010 and organisations are back to pre-downturn levels of spending in marketing and advertising. With this comes a renewed focus on what the future will hold for the practice. Todd will tee up the debate by presenting Apple’s view with a focus on the potential of target based marketing and methods for brand differentiation.

09:45 Innovation debate 1: a vision for the marketing and advertising industry

10:45 Tea coffee and networking

11:00 Innovation debate 2: true digital engagement

The group will look at experience to date with engagement marketing and look to share some practical insights by addressing the following questions:

12:00 Summary and round-table of conclusions, forward actions with a light lunch

12:30 Close