Started by gentul
The Digital Journey. . .
Network Outputs - Digital Business
The Digital Journey. . .
Meeting Details
Host: Wipro Technologies
Venue: Sheldon Square, London W2
Theme:The Digital Journey; How digital helps you acquire and retain more customers
Guest Speakers: Wipro Technologies, Ramachandran Subramanian, Head of Digital Strategy
Community discussion, share your view
The session addressed some of today’s crucial questions such as:
Meeting Agenda: Digital Business Network Lunch
12:30 Arrival,lunch and networking
13:00 Welcome, and introductions
13:10 The Digital Journey; How digital helps you to aquire and retain more customers
Ramachandran Subramanian, Head of Digital Strategy, Wipro Technologies
A well defined digital strategy is essential in ensuring a uniform customer experience across the various digital and non digital channels. Wipro will be sharing its experience in working with various organisations on their approaches for defining and implementing a digital strategy for increased customer acquisition and retention.
13:30 Open Discussion and lessons learnt
14:00 Refreshments and Networking
14:30 The Digital Outlook for 2011
the group will participate in an open exchange of views on the digital outlook for 2011, debating which areas will see the largest growth or strongest ROI in the year and what factors will need to be considered when forming a digital strategy.
15:00 Open Discussion
Based on the previous content, the group will seek to agree best practices in four areas :
- How to acquire more customers using digital
- How to retain more customers using digital
- What are the definitive top three investments in digital for 2011
- What are the likely time frames for ROI on the three?
15:30 Conclusions from debate
The group will identify common trends in the case studies given and hold an open debate on how organisations can encourage and develop an ‘innovative’ culture within their supply chain and procurement team.
15:40 Summary of the debate and next steps for the group
15:45 Close
