Monetisation and Engagement of Mobile (Summary)

Network Outputs - Digital Business

Meeting Details

Host: DMGT

Venue: DMGT, London

Theme: Monetisation and Engagement of Mobile

Guest Speakers: Richard Titus CEO - AND, Jamie Walters Digital Director - Metro & Lite, Mark Kortekaas Future Media Controller Audio Music & Mobile - BBC

Summary

IRG 1 at DMGT brought together a group of leaders in the field to discuss the monetisation of mobile

Members at this IRG addressed:

1. Monetisation of mobile service delivery - How can organistions make money from mobile content?
2. The evolution of mobile as an engagement channel - will mobile follow a similar maturity curve to the internet?

Meeting Agenda: Innovation and research group 1

13:00 Arrival, lunch, networking

13:30 Welcome, introductions, network objectives Matthew Wolstenholme, Director, ITW Networks

Roundtable of introductions - Name, role, organisation, corporate key facts? - How does mobile currently fit into your marketing mix?

14:00 1. DMGT and BBC: Experience sharing

Metro, London Lite and BBC Case Studies and DMGT Vision An in depth experience sharing presentation and discussion covering:

• Metro and the London Lite case studies Jamie Walters, Digital Director, Metro and London Lite

The BBC’s new media transformation Mark Kortekaas, Future Media Controller, Audio and Music & Mobile, BBC

• Why did the corporation seek to transform its engagement through digital media and mobile?
• How this they transform, and what were the results?
• Where are they now?
• What are the success and failure factors for engagement through mobile?

DMGT’s corporate objectives and experience in engagement through mobile Richard Titus, CEO Online, DMGT

• Role of mobile in delivering the DMGT corporate objectives
• Progress, case studies and lessons learned to date:
• The key issues to address now
• The vision for DMGT’s engagement through mobile

With Q&A throughout

15:30 2. Open discussion on two experience sharing themes Monetising mobile service delivery

• How can organisations make money from mobile content? The evolution of mobile as a channel for engagement
• Will mobile follow a similar maturity curve to the internet?

16:15 Refreshments

16:20 3. Network programme 2009/10

Matthew will set out the draft network programme for 2009, including the main themes to be addressed through experience sharing and best practice guidelines.

Members will be invited to agree or amend the proposed programme for the year, specifically the issues to be addressed through experience sharing and the issues to be addressed in a compendium of best practice in engagement through mobile.

16:40 Roundtable of insights and lessons learned

16:55 AOB, future network dates

17:00 Close