Industry developments and direction for 2010 (Summary)

Network Outputs - Digital Business

Meeting Details

Host: SAP

Venue: The Caledonian Club, 9 Halkin Street, SW1X

Theme: 1. Strategy Exchange: industry developments and direction for 2010 2. Implications of technology innovation on strategy

Guest Speakers: Richard Bailey, Digital Innovation Manager, Hallmark Cards - Jamie Walters, Digital Director, Metro - Simon Godfrey, Director, SAP

Attendees at this IRG:

1. heard from two members about their digital strategies for the coming year and the key market influences on them. The group then addressed the way in which customers and organisations engage and where investment plans are likely to be focussed in the next 12 months.
2. debated the implications of technological innovations on digital strategies and addressed how organisations can stay agile to changes in customer behaviour.

Meeting Agenda: Procurement and supply chain innovation lunch

12:30 Lunch

13:00 Welcome, introductions, network update Matthew Wolstenholme, Director, ITW Networks

13:05 1. Strategy Exchange: Industry developments and direction for 2010

Four attendees will share their strategies for mobile in 2010:

• Metro: Jamie Walters, Digital Director
• Hallmark Cards: Richard Bailey, Digital Innovation Manager
• The Walt Disney Company: Sunil Gunderia, Head of Mobile
• Time Out: David Pepper, MD Digital

With Q&A throughout

13:45 Experience sharing debate

The group will have an experience sharing discussion, furnishing us with a clear view of the forecast of industry developments, and key themes, for mobile best practice in the coming year.

The following questions will be addressed:

1. How are the industry developments likely to affect the way customers and organisations engage?
2. How are company budgets and investment plans likely to change in the next 12 months?

14:45 Refreshments and networking

15:00 2. Implications of technology innovation on strategy

With the dawn of the iPad and development of further mobile devices, an initial view will be taken on how these technological innovations will affect the digital communications landscape, in particular customer behaviour.

Simon Godfrey, Director, SAP will give an initial view leading into the group addressing three key questions:

1. With technological innovations coming along so frequently, how can organisations ensure they stay agile, with their strategies adaptable?
2. Apple’s Steve Jobs claimed that the Apple iAd will provide the “emotion of television ads” with the “interactivity of web ads”. How will this affect the willingness of customers to interact with brands via mobile devices?
3. What does the future hold for customer interaction with mobile devices?

16:15 Roundtable of conclusions and summary of discussions

16:30 Close