Google, innovation and the mobile industry in five years (Summary)

Network Outputs - Digital Business

Details

Host: Google

Venue: Google UK, London

Theme: Google, innovation and the mobile industry in five years

Guest Speaker: Robert Hamilton, Head of Mobile, Google

Summary

ESG 4 at Google brought together a group of leaders in the field to discuss innovation – the source of new ideas for any organisation. How do firms create, capture and share innovation? How to they filter ideas and invest in winners, how do innovative organisations manage and maintain their culture – can members influence their environment to encourage mobile innovation? Workshops on future scanning the mobile industry followed, with members plotting the key enablers and barriers to a desirable, integrated five year vision.

Members at this ESG addressed:

1. Google’s business strategy and how it’s culture of innovation is harnessed within the Google workforce.
2. Google’s view of the mobile industry and their insights into new products.
3. The progression of the mobile industry over the next five years, from a corporate and an individual perspective and the building blocks needed to realise the vision.
4. The positive and negative aspects of mobile services and platforms.

Meeting Agenda: Innovation and research group 4

13:00 Welcome, introductions, network update Matthew Wolstenholme, Director, ITW Networks

13:15 1. Google and mobile: host’s perspective

Robert Hamilton, Head of Mobile, Google Robert will share his experience of leading mobile products and services for Google, and will provide insights into

• Google corporate strategy and organisation overview
• Google’s view of the mobile industry
• How mobile is managed in Google
• How Google organises for innovation
• Existing and forthcoming mobile products and services.

With Q&A throughout

14:45 Refreshments and networking

15:00 2. What should Google do? To fix the mobile industry?

Workshops addressing the following questions:

• What’s good and bad about?
• The mobile landscape?
• Mobile search?
• Mobile services?

What would you like to see in the mobile industry in five years time?

• As a corporation?
• As an individual?

What are the building blocks we need in place to deliver the five year vision?

• Who should own the building blocks?

Feedback will be invited from the workshops.

16:30 3. Guideline development update

How to win the board’s support for mobile

An update on the outputs from the BBC guideline development groups, and the timeline to the launch of the guideline.

16:45 Roundtable of conclusions

17:00 Drinks, nibbles and networking