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Digital Business Outputs
Digital business innovation research groups. Access details of events, what we discussed what was learned and access to all the downloads from the event. Including experience sharing groups & thought leadership sessions.
Customer behaviour and digital marketing best practice (Summary)
Network Outputs - Digital Business
Customer behaviour and digital marketing best practice (Summary)
Meeting Details
Host: PricewaterhouseCoopers
Venue: Embankment Place, London
Theme: 1. Customer behaviour and digital marketing best practice 1. Scan: the status of mobile advertising (IAB) - 2. Focus: impact of mobile on digital marketing strategies by 2015 -3. Act: Implications of changing customer behaviour for digital marketing strategies
Guest Speakers: Jonathan Mew, Head of Mobile, The IAB - Eva Berg-Winters, Director, Strategy (Media & Advertising), PricewaterhouseCoopers
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Industry developments and direction for 2010 (Summary)
Network Outputs - Digital Business
Industry developments and direction for 2010 (Summary)
Meeting Details
Host: SAP
Venue: The Caledonian Club, 9 Halkin Street, SW1X
Theme: 1. Strategy Exchange: industry developments and direction for 2010 2. Implications of technology innovation on strategy
Guest Speakers: Richard Bailey, Digital Innovation Manager, Hallmark Cards - Jamie Walters, Digital Director, Metro - Simon Godfrey, Director, SAP
Google, innovation and the mobile industry in five years (Summary)
Network Outputs - Digital Business
Google, innovation and the mobile industry in five years (Summary)
Details
Host: Google
Venue: Google UK, London
Theme: Google, innovation and the mobile industry in five years
Guest Speaker: Robert Hamilton, Head of Mobile, Google
How to win the board’s support for mobile (Guideline)
Network Outputs - Digital Business
Are you a leader in mobile?
- Do you have a digital strategy?
- Do you have a mobile strategy?
- Do more than 15% of customers access your digital sites through the mobile?
- Is more than 15% of your media spend on mobile?
- Does your mobile offer cater for standard phones and smart phones?
- Have you researched what your customers want from you while mobile?
If you answered yes to more than four questions you are quite advanced relative to industry norms. Yes to two or less, and you could be left behind.
Mobile and the brand advantage (Summary)
Network Outputs - Digital Business
Mobile and the brand advantage (Summary)
Meeting Details
Host: Daily Telegraph
Venue: Daily Telegraph, London
Theme: Mobile and the brand advantage
Guest Speakers: Paul Cheesbrough CIO - Daily Telegraph, Mani Safa Head of Mobile - Daily Telegraph
Mobile Transactions; transacting with customers and prioritising investment (Summary)
Network Outputs - Digital Business
Mobile Transactions; transacting with customers and prioritising investment (Summary)
Meeting Details
Host: Chisties
Venue: Christies, London
Theme: Mobile Transactions; transacting with customers and prioritising investment
Guest Speakers: Richard Bagnall- Smith International Strategic Marketing Director - Christie's, Michael O'Neal VP Digital Marketing Director - Christie's, James Lees Christie's Live Co-ordinator - Christie's
Monetisation and Engagement of Mobile (Summary)
Network Outputs - Digital Business
Monetisation and Engagement of Mobile (Summary)
Meeting Details
Host: DMGT
Venue: DMGT, London
Theme: Monetisation and Engagement of Mobile
Guest Speakers: Richard Titus CEO - AND, Jamie Walters Digital Director - Metro & Lite, Mark Kortekaas Future Media Controller Audio Music & Mobile - BBC
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