Digital Business Outputs

True Digital Engagement; a vision for the future of the marketing and advertising industry

Network Outputs - Digital Business

Meeting Details

Host: KnowledgeBrief

Venue:Apple (UK)Limited, One Hanover Street, London W1S

Theme: True Digital engagement; a vision for the future of the marketing and advertising industry

Guest Speaker: Todd Tran, iAd General Manager, EMEA, Apple

Putting technology at the heart of customer engagement (Summary)

Network Outputs - Digital Business

Meeting Details

Host: Metro

Venue: 2 Derry Street, London W8

Theme: Putting technology at the heart of customer engagement - Maximising the digital opportunity

Guest Speaker: Jamie Walters, Digital Director, Metro - Cate Moore, Senior Global Digital Marketing Manager, Diageo - Mohan Krishnaraj, Head - User Experience Group, Wipro Technologies

Implementing strategy and monitoring success (Summary)

Network Outputs - Digital Business

Meeting Details

Host: Marks & Spencer

Venue: The Point Building, 37 North Wharf Road, London W2 1AF

Theme: 1. Implementing strategy and monitoring success, The Marks & Spencer journey in digital and mobile - 2. Digital strategies in 2015: The big questions part II

Guest Speaker: Sienne Veit, Social and Mobile Commerce Development Manager

Customer behaviour and digital marketing best practice (Summary)

Network Outputs - Digital Business

Meeting Details

Host: PricewaterhouseCoopers

Venue: Embankment Place, London

Theme: 1. Customer behaviour and digital marketing best practice 1. Scan: the status of mobile advertising (IAB) - 2. Focus: impact of mobile on digital marketing strategies by 2015 -3. Act: Implications of changing customer behaviour for digital marketing strategies

Guest Speakers: Jonathan Mew, Head of Mobile, The IAB - Eva Berg-Winters, Director, Strategy (Media & Advertising), PricewaterhouseCoopers

Industry developments and direction for 2010 (Summary)

Network Outputs - Digital Business

Meeting Details

Host: SAP

Venue: The Caledonian Club, 9 Halkin Street, SW1X

Theme: 1. Strategy Exchange: industry developments and direction for 2010 2. Implications of technology innovation on strategy

Guest Speakers: Richard Bailey, Digital Innovation Manager, Hallmark Cards - Jamie Walters, Digital Director, Metro - Simon Godfrey, Director, SAP

Google, innovation and the mobile industry in five years (Summary)

Network Outputs - Digital Business

Details

Host: Google

Venue: Google UK, London

Theme: Google, innovation and the mobile industry in five years

Guest Speaker: Robert Hamilton, Head of Mobile, Google

How to win the board’s support for mobile (Guideline)

Network Outputs - Digital Business

Are you a leader in mobile?

• Do you have a digital strategy?
• Do you have a mobile strategy?
• Do more than 15% of customers access your digital sites through the mobile?
• Is more than 15% of your media spend on mobile?
• Does your mobile offer cater for standard phones and smart phones?
• Have you researched what your customers want from you while mobile?

If you answered yes to more than four questions you are quite advanced relative to industry norms. Yes to two or less, and you could be left behind.

Mobile and the brand advantage (Summary)

Network Outputs - Digital Business

Meeting Details

Host: Daily Telegraph

Venue: Daily Telegraph, London

Theme: Mobile and the brand advantage

Guest Speakers: Paul Cheesbrough CIO - Daily Telegraph, Mani Safa Head of Mobile - Daily Telegraph