Online advertising breaks £4bn

The IAB and PwC have released figures showing that online advertising has grown by 12.8% in 2010, topping £4bn in value.

These figures show growth to be three times faster than those in 2009, details of which were presented at Innovation and Research Group 6 of the Digital Business Network.

Growth is on the back of the recovery of the advertising market, with major brands re-establishing their marketing budget. According to IAB Chief Executive Guy Phillipson, 'major brands restored their advertising budgets in 2010 and online was a big winner'

With figures showing that UK internet users spend 25% of their online time on sites like Facebook and YouTube, advertisers are keen to tap into social networks and as such they have seen the largest growth, rising by nearly 200%.

This adds some extra spice to the forthcoming debate the KB Digital Business Network is having with Apple on what the future of online marketing and advertising looks like. For more information contact Mark Merritt on This e-mail address is being protected from spambots. You need JavaScript enabled to view it .